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Amit Gupta: The Visionary Entrepreneur Behind Yulu




Amit Gupta

Amit Gupta is a serial entrepreneur and innovator who has made significant contributions to India’s startup ecosystem. He is best known as the co-founder and CEO of Yulu, a technology-driven micro-mobility platform that is revolutionizing urban transportation in India. With his vision of creating sustainable cities through eco-friendly mobility solutions, Gupta has established himself as a pioneer in the electric vehicle and shared mobility space.

Early Life and Education

Amit Gupta was born and raised in India in a family where entrepreneurship was deeply valued. From a young age, he was exposed to the world of business through his family members who were involved in various enterprises. This early exposure instilled in him a sense of self-reliance and an entrepreneurial spirit that would shape his future career path.

Gupta pursued his higher education at the prestigious Indian Institute of Technology (IIT) Kanpur, one of India’s top engineering institutions. He graduated with a degree in engineering, laying a strong foundation in technology and problem-solving that would prove invaluable in his future ventures. His time at IIT Kanpur was formative, exposing him to cutting-edge ideas and fostering his innovative thinking.

Later in his career, Gupta further honed his business acumen by attending Harvard Business School, where he gained advanced knowledge in management and entrepreneurship. This combination of technical expertise from IIT and business education from Harvard provided Gupta with a well-rounded skill set that would serve him well as a tech entrepreneur.

Early Career and InMobi Success

After completing his education, Amit Gupta embarked on his professional journey. He gained valuable experience working at Infiniti Research as a Manager, where he developed his analytical and strategic thinking skills. However, it was his entrepreneurial drive that led him to co-found his first major venture – InMobi.

In 2007, Gupta, along with his co-founders, established InMobi, a mobile advertising technology company. As one of the co-founders, Gupta played a crucial role in building InMobi’s revenue engine and spearheading its expansion into over 15 countries. Under his leadership, InMobi achieved remarkable success, becoming India’s first profitable internet unicorn.

The success of InMobi was a testament to Gupta’s ability to identify market opportunities and build scalable technology solutions. It also provided him with invaluable experience in growing a startup from the ground up and navigating the challenges of the tech industry. The lessons learned and the networks built during his time at InMobi would prove instrumental in his future entrepreneurial endeavors.

The Birth of Yulu

(L to R)Naveen Dachuri, Co-founder & CTO,Anuj Tewari, Chief Financial Officer,RK Misra, Co-founder and Amit Gupta, Co-founder and CEO of Yulu Bikes,Posing for a portrait at the Bangalore office.Photo by SELVAPRAKASH LAKSHMANAN for Forbes India on 11th Sep 2023.

After a decade of driving InMobi’s growth, Amit Gupta was ready for a new challenge. His experiences traveling to China exposed him to innovative bike-sharing applications like Ofo and Mobike, which had gained massive popularity. This sparked an idea to address the pressing issues of traffic congestion and air pollution in Indian cities through sustainable micro-mobility solutions.

In 2017, Gupta co-founded Yulu along with RK Misra and Naveen Dachuri. The vision was to create a technology-driven mobility platform that would enable integrated urban mobility across public and private modes of transport. Yulu’s mission is to create sustainable cities of tomorrow by revolutionizing the way people commute.

Yulu’s Innovative Approach

Under Gupta’s leadership, Yulu has taken an innovative approach to urban mobility:

  1. Electric Vehicles: Yulu focuses on electric two-wheelers, offering a clean and eco-friendly alternative to traditional fossil fuel-powered vehicles.
  2. Dockless System: The company utilizes a dockless system, allowing users to pick up and drop off vehicles at convenient locations throughout the city.
  3. IoT Technology: Yulu’s vehicles are equipped with state-of-the-art Internet of Things (IoT) technology, enabling seamless tracking and management of the fleet.
  4. User-Friendly App: The Yulu mobile app provides a simple and intuitive interface for users to locate, rent, and pay for vehicles.
  5. Flexible Usage Models: Yulu offers both pay-per-use and subscription-based models to cater to different user needs.

Growth and Expansion

Under Amit Gupta’s strategic guidance, Yulu has experienced rapid growth and expansion:

  • Geographic Reach: Starting in Bengaluru, Yulu has expanded its operations to multiple cities including Mumbai, Delhi, Gurugram, and Pune.
  • Fleet Size: The company has grown its fleet to over 25,000 electric vehicles.
  • User Base: Yulu has amassed over 4 million users on its platform.
  • Daily Impact: Yulu’s vehicles are used for approximately 280,000 last-mile deliveries and 10,000 commutes each day.
  • Funding Success: The company has successfully raised significant funding, including a $19.25 million round from investors like Magna and Bajaj Auto.

Gupta’s vision and leadership have been instrumental in Yulu’s success. He has focused on building strong partnerships, optimizing operations, and continuously innovating to improve the user experience and expand the company’s reach.

Amit Gupta’s Leadership Philosophy

As a leader, Amit Gupta is known for his visionary thinking and hands-on approach. Some key aspects of his leadership philosophy include:

  1. Focus on Sustainability: Gupta is deeply committed to creating environmentally friendly solutions that address urban mobility challenges.
  2. Technology-First Approach: He believes in leveraging cutting-edge technology to create scalable and efficient solutions.
  3. User-Centric Design: Gupta emphasizes the importance of understanding user needs and creating products that provide a seamless experience.
  4. Collaborative Partnerships: He recognizes the value of strategic partnerships in accelerating growth and expanding reach.
  5. Continuous Innovation: Gupta encourages a culture of innovation within Yulu, constantly seeking ways to improve and evolve the service.
  6. Data-Driven Decision Making: He emphasizes the importance of using data and analytics to inform strategic decisions and optimize operations.

Impact and Recognition

Amit Gupta’s work with Yulu has had a significant impact on urban mobility in India:

  • Environmental Impact: By promoting electric vehicles and shared mobility, Yulu is contributing to reduced air pollution and carbon emissions in cities.
  • Congestion Reduction: Yulu’s micro-mobility solutions help alleviate traffic congestion by providing efficient alternatives for short-distance travel.
  • Last-Mile Connectivity: The company is addressing the critical challenge of last-mile connectivity, making public transportation more accessible and convenient.
  • Job Creation: Yulu’s operations have created employment opportunities in the gig economy, particularly for delivery services.

Gupta’s contributions have been widely recognized:

  • He received the prestigious Distinguished Alumni Award from IIT Kanpur.
  • Gupta has been featured in numerous publications and media outlets for his innovative work in the mobility sector.
  • He is a sought-after speaker at industry conferences and events, sharing his insights on sustainable urban mobility.

Future Vision

Looking ahead, Amit Gupta has ambitious plans for Yulu and the broader mobility ecosystem:

  1. Expansion: He aims to expand Yulu’s presence to more cities across India and potentially explore international markets.
  2. Technology Advancements: Gupta is focused on incorporating advanced technologies like AI and machine learning to further optimize Yulu’s operations and user experience.
  3. New Vehicle Types: There are plans to introduce new types of electric vehicles to cater to diverse mobility needs.
  4. Integration with Public Transport: Gupta envisions closer integration of Yulu’s services with public transportation systems to create a seamless multi-modal mobility experience.
  5. Battery Swapping Infrastructure: He is working on developing an extensive battery swapping network to support the growing fleet of electric vehicles.
  6. Policy Advocacy: Gupta is actively involved in discussions with policymakers to create a more supportive regulatory environment for electric and shared mobility solutions.


Amit Gupta’s journey from a curious engineering student to a successful serial entrepreneur exemplifies the power of vision, innovation, and perseverance. Through Yulu, he is not just building a successful business but is also contributing to the creation of more sustainable and livable cities.

Gupta’s ability to identify pressing urban challenges and develop technology-driven solutions positions him as a key figure in India’s mobility revolution. His commitment to sustainability, coupled with his entrepreneurial acumen, makes him a role model for aspiring entrepreneurs looking to create impactful businesses.

As urban mobility continues to evolve, Amit Gupta and Yulu are well-positioned to play a pivotal role in shaping the future of transportation in India and beyond. With his innovative mindset and strategic vision, Gupta is poised to drive Yulu towards even greater heights, while simultaneously working towards the larger goal of creating cleaner, more efficient, and more sustainable urban environments.

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