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Ghazal Alagh | Success story of the co-founder of Mamaearth



Ghazal Alagh is an Indian entrepreneur who is the co-founder and Chief Innovation Officer of Mamaearth. Mamaearth is an e-commerce retailer that sells baby, health, skin, and hair care products. Alagh founded the company in 2016 along with her husband, Varun Alagh. The couple started Mamaearth because they struggled to find products to treat their son’s skin condition. They wanted to set up a company that only sold natural products free of any toxins. In 2021, the company joined the unicorn club with a more than $1 billion valuation. Ghazal Alagh is also one of the investors on Shark Tank India. Here’s her success story.

Before Mamaearth

Ghazal Alagh was born on 2 September 1988. She completed her schooling at Gurgaon, Haryana. After that, she attended Panjab University, where Alagh graduated with a Bachelor of Computer Applications degree. In addition, she also graduated with a degree in Fine Arts from the New York Academy of Arts. In 2008, she worked as a corporate trainer at NIIT Limited. She trained managers and engineers from several IT companies in SQL, J2ME, and Oracle. Ghazal worked there for two years. 

Later, she started her first start-up called diet Unfortunately, this start-up was not very successful. Next, she started another start-up called Being Artsy, an art studio where young kids discover creativity through a hands-on approach. Finally, when Ghazal and her husband couldn’t find any products to treat their son’s skin condition, they started Mamaearth. Her husband resigned from his job in the corporate sector to start the company. 


Unable to find natural products for their son’s skin condition, Ghazal and her husband decided to go to the root of the problem. They discovered that many toxins used in India are banned outside the country as they are harmful to a baby’s skin. The couple decided to do something about it, and hence, they created Mamaearth in 2016. They invested 90 lakhs in the company, including their savings and a couple of angel investors. Ghazal’s main goal was to create natural and toxic-free products for young infants. In the beginning, the company sold six products: lotions, creams, shampoos, body wash, oils, and diapers. Today, Mamaearth sells over 100 products. 

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Mamaearth has become one of the fastest-growing brands in the country’s FMCG sector within five years. It sells over 100 baby care, skincare, and hair care products. Mamaearth has served around five million customers in over 500 cities. The company also employs around 400 people. In addition to being a successful entrepreneur and mother, Ghazal Alagh is among the top 10 women artists in India. At Mamaearth, she is responsible for product development and managing the community. Recently, the company entered the unicorn club with a more than $1 billion valuation. In an interview, Ghazal stated that numbers don’t matter to them. What matters is the trust their customers put in them. 


In 2018 -2019, she received the Best Brand of the year award for Mamaearth. 2019, she was one of the top forty achievers under forty in India. 2019, super StartUps Asia Award. Being one of the top 10 women artists in India, her arts were exhibited nationally and internationally.

Personal Life

Gazal married Varun Alagh in 2011. Both were blessed with their first baby Agastya in 2011. It was the false coming in the skincare products of Agastya which motivated gazal to start Mamaearth. A company that designs babycare products with natural goodness. In March 2022, Gazal and Varun welcomed the second baby boy in their family. They named him Ayan, which means blessing from god.

Lessons we can learn

With their company, Ghazal and her husband deliver certified toxin-free and safe products. Ghazal started this company to help millions of mothers facing the same issues as her. Her passion, determination, and hard work are truly inspiring. To achieve success, we must always follow our dreams and never give up. There are no shortcuts to success. It purely depends on hard work and our will to never give up. 

Recent Update:

During an interview, Ghazal Alagh discussed her challenges before co-founding Mama Earth. The entrepreneur also talked about the pressure she adheres to serve the customers who trust the brand. After Mama Earth became a Unicorn, Ghazal said that neither she nor her husband Varun celebrated the achievement. She said they have been focusing on naturally growing the company to provide its customers with the best products. Ghazal has also shown support for women-led businesses. 90% of her investment portfolios are entitled to women-led enterprises. Ghazal aims to mentor the women of today’s generation while staying true to themselves.

Also read: Peyush Bansal | The success story of the co-founder of Lenskart

When did Ghazal Alagh start Mamaearth?

She launched the company in December of 2016.

Who is she married?

She is married to Varun Alagh, the co-founder of the company.

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