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Virat Kohli is a famous cricket player known all over the world. He is not just good at cricket but also very popular when it comes to promoting different brands. Many companies want him to be the face of their products because he is so well-liked and respected. When Virat Kohli works with a brand, it often helps the brand become more popular and sell more.

He has worked with many kinds of brands, from sports stuff to clothes and technology. This shows how much people like and trust him. Let’s look at the brands he has worked with and how he has helped them.

Virat Kohli’s Endorsement Portfolio: A Spectrum of Global Brands

From the cricket pitch to the world of global marketing, Virat Kohli has become a pivotal figure in brand endorsements. His journey with various brands reflects not just his popularity but also his ability to connect with a diverse audience. Below, we explore the myriad of brands that have leveraged Kohli’s appeal, each story underscoring his impact in elevating their presence and appeal to consumers. From sports equipment to lifestyle products, Kohli’s endorsement portfolio is as varied as it is impressive, showcasing his universal appeal and influence.

Wrogn

Wrogn is a cool clothing brand that Virat Kohli started promoting in 2014. What’s special is that Kohli is not just promoting Wrogn, he also owns part of the company. Wrogn’s clothes are trendy and different, and they appeal a lot to young people. With Kohli being a big cricket star and known for his good fashion sense, this partnership was a big hit. It made Wrogn more popular and showed how Kohli can influence fashion trends. This collaboration is a great mix of Kohli’s style and Wrogn’s unique clothes.

Manyavar

a famous brand for men’s traditional wear, chose Virat Kohli as their ambassador in 2016. Manyavar makes stylish clothes like kurtas and sherwanis. When Kohli joined them, it was a big deal because he is very popular. After Kohli got married to actress Anushka Sharma, they both became the face of Manyavar’s wedding clothes. This deal helped Manyavar a lot because more people got to know about the brand and liked it. Kohli, known for his great style, was a perfect choice for Manyavar.

MRF

MRF is a well-known tyre company, teamed up with Virat Kohli in 2017. They made a big deal for 8 years, and it was worth a lot of money. Kohli uses a bat with the MRF logo when he plays cricket. This deal was great for MRF because having Kohli use their bat in matches made more people know about their brand. MRF is famous for making good tyres, and having Kohli with them helped their image a lot.

Puma

Puma is a big sports brand, signed a huge deal with Virat Kohli in 2017. It was one of the biggest deals ever for an Indian sportsperson. They agreed to work together for 8 years, and Kohli got a lot of money from this deal. He promotes Puma’s sports gear and also has his own brand with them, called One8. This partnership was very successful. It helped Puma sell more because Kohli is very famous and people like what he wears. Puma is known for making sports clothes and shoes, and working with Kohli made them even more popular.

MuveAcoustics

a brand that makes earphones and other audio products, partnered with Virat Kohli in 2017. Kohli didn’t just promote their products; he was also involved in launching the brand. This was a unique deal because MuveAcoustics was new, and Kohli helped make it more popular. The brand is known for its cool audio gear, and having Kohli endorse it made a big difference.

Volini

A pain relief gel brand, chose Virat Kohli as their ambassador in 2018. This was important because Volini is used a lot by athletes and sportspeople for pain relief. Having a famous cricketer like Kohli endorse it made more people trust and use Volini. The brand became more known because Kohli is respected for his fitness and sports skills.

Philips India

Philips India teamed up with Virat Kohli in 2018 to promote their grooming products. Philips makes things like trimmers and shavers. Kohli, known for his stylish looks, was a perfect match for Philips. He helped the brand become more popular, especially among young people who look up to him. Philips gained a lot from this partnership because it improved their sales and made their grooming products more liked by customers.

Too Yumm

A brand that makes healthy snacks, signed Virat Kohli in 2018. They wanted to show that snacks like chips can be healthy. Kohli, who is very careful about his fitness, helped Too Yumm promote this idea. The brand became more known for making tasty yet healthy snacks because of Kohli’s influence.

Myntra

A big online fashion store, worked with Virat Kohli and his wife Anushka Sharma in 2019. They both became the faces of Myntra, which was a smart move because they are both famous and stylish. This deal was good for Myntra because it attracted more customers who like fashion.

Himalaya

Himalaya known for its natural health and personal care products, teamed up with Virat Kohli in 2019. Kohli helped promote their men’s face care range. This was a good match because Kohli is known for his healthy lifestyle, and Himalaya is all about natural and effective products.

Wellman

A health supplement brand, chose Virat Kohli as their ambassador in 2019. Kohli, who is very fit, helped promote Wellman’s products. He shared why they are good for fitness and health. This helped Wellman reach more people who are interested in staying healthy.

Mobile Premier League (MPL)

MPL, a mobile eSports platform, got Virat Kohli as their brand ambassador before the 2019 World Cup. This deal was initially for 12 crores. MPL became more popular with Kohli’s help. He helped them reach more people who enjoy mobile gaming and eSports.

Great Learning

An online education company, partnered with Virat Kohli in 2020. They wanted to show the importance of education and lifelong learning. Kohli, as their ambassador, helped them reach more people who want to learn and improve their skills.

Uber India

A taxi service, chose Kohli as their brand ambassador in March 2018. He was involved in their marketing and customer experience initiatives. This partnership helped Uber become more popular in India.

Vicks India

Vicks known for its cold and cough products, has been working with Kohli since 2012. He appeared in their TV commercials. This long-term partnership helped Vicks maintain its strong presence in the market.

Digit Insurance

A general insurance company, signed Kohli as their brand ambassador. He also invested in the company, showing his trust in their services. This partnership aimed to make insurance simple and trustworthy.

Boost Energy

A health drink brand, had Kohli as their ambassador for five years. He represented their fitness and health-focused image well, helping Boost maintain its position in the health drink market.

HSBC

A global banking and financial services organization, welcomed Kohli as their ambassador in April 2023. They launched the ‘My Account Starts Today’ campaign with him, focusing on opening up opportunities with trusted banking solutions.

Luxor

A writing instruments brand, teamed up with Kohli in March 2023. His role as their ambassador highlights Luxor’s commitment to quality writing tools, combining Kohli’s influence with Luxor’s excellence in writing.

Colgate

A leading oral care brand, collaborated with Virat Kohli. This partnership helped reinforce Colgate’s message of dental health and hygiene, with Kohli’s broad appeal boosting the brand’s visibility.

Vivo

Vivo, a smartphone manufacturer, had Kohli endorse their products. His association helped Vivo in promoting their latest smartphones, leveraging his massive fan following for wider reach.

Toothsi

Toothsi, a dental care brand, teamed up with Virat Kohli and his wife Anushka Sharma. This power couple’s endorsement brought focus to oral health, aligning with Toothsi’s commitment to dental wellness.

American Tourister

A luggage brand, collaborated with Kohli. His dynamic persona was used to promote the brand’s durable and stylish travel products, enhancing its appeal among travelers.

Go Digit General Insurance

Where Kohli is not only the ambassador but also an investor, emphasizes his confidence in their services. This partnership highlights the brand’s commitment to offering reliable insurance solutions.

Shyam Steel

A leading steel company, utilized Kohli’s influence for their brand promotion. His association helped in portraying the brand’s strength and quality in the steel industry.

Avas Living

A brand associated with lifestyle and living spaces, benefited from Kohli’s endorsement. His collaboration helped in showcasing the brand’s commitment to quality living solutions.

Blue Tribe

A food company, partnered with Virat Kohli to promote their plant-based meat products. This collaboration aligned with Kohli’s personal beliefs in a sustainable and healthy lifestyle, thus bolstering the brand’s mission.

Border Security Force (BSF)

Virat Kohli joined hands with the Border Security Force (BSF) as a brand ambassador. This unique association highlights his support for national security forces, adding a patriotic aspect to his endorsement profile.

Audi

Audi, the luxury car brand, had Kohli as their ambassador since 2015. Kohli’s association with Audi, known for luxury and performance, complemented his persona of class and excellence.

Noise

A tech brand specializing in smart wearables, collaborated with Kohli in 2022. His dynamic and tech-savvy image helped Noise in reaching a broader, younger audience.

Duroflex

A leading sleep solutions brand, partnered with Kohli in 2023. The “Great Sleep, Great Health” campaign underscored the importance of quality sleep, with Kohli advocating for healthy sleep patterns.

Star Sports

For their IPL ad campaign “Shor On, Game On,” featured Kohli in 2023. This collaboration was aimed at amplifying the excitement around the IPL and connecting with cricket fans across the nation.

Detailed timeline and evolution of Virat Kohli’s brand endorsements

Conclusion

Virat Kohli’s endorsements have had a significant impact on the brands he’s associated with. His immense popularity and reputation as a successful cricketer translate into a strong influence on consumers. Brands endorsed by Kohli often see a surge in awareness and sales, benefiting from his vast fan following. His association with a brand is seen as a stamp of trust and quality. This effect is evident across various sectors, whether it’s sports gear, fashion, tech, or healthcare. Kohli’s endorsement not only enhances a brand’s visibility but often reshapes its image, aligning it with his persona of excellence, reliability, and trendsetting.

Startups Funded by Viral Kolhi

Startup	Sector	Details
Wrogn	Fashion	A fashion brand co-owned by Kohli.
Chisel Fitness	Fitness & Gyms	A chain of gyms and fitness centers.
Sport Convo	Sports Technology	A social networking platform for sports.
Digit Insurance	Insurance	A general insurance company.
Rage Coffee	Beverage (Coffee)	Offers a range of unique coffee products.
Blue Tribe	Food (Plant-Based Products)	Focuses on plant-based meat products.
Universal Sportsbiz	Fashion & Celebrity Fashion Lines	Deals with celebrity fashion lines.
Hyperice	Technology (Recovery and Movement)	Specializes in recovery and movement technology.