InMobi | India’s first unicorn startup company

Media Research lists over 500,000 brands worldwide in more than 2,000 product categories. So we can find only a few as popular in the market, but that doesn’t mean other brands lack quality. Hence, the major problem with branding is advertising reaching out to customers. Meanwhile, this catch, InMobi launched. Significantly, it has changed the way of advertising brands from just hosting on television to in-hand advertisements seen through mobile devices.

Beginning journey of InMobi

InMobi is a leading advertising company founded in 2007. Altogether, four leaders were given new responsibilities Naveen Tewari, Mohit Saxena, Amit Gupta, and Abhay Singhal. Initially started with SMS-based services to mobile advertising under the name mKhoj. A year later, it rebranded to InMobi. All in all, it is built with advertising and monetizing algorithms. Above all helps in communicating dynamically with consumers and products.
As can be seen, the idea of InMobi existed the Naveen saw the market grow towards the use of mobile internet thinking of innovation. Eventually, he came up with the idea of the bigger bet by pivoting to InMobi. As much as possible, the focus was on advertising on mobile. Certainly increasing smartphone usage, it was promoted in the US, accounting for more than 50 percent of InMobi’s business, followed by China with about 20 percent and Asia and Europe with the rest.

Founder’s details

Naveen Tewari – He is the founder and CEO of InMobi technology company. Firstly, completed his bachelor’s degree in mechanical engineering from the Indian Institute of Technology, Kanpur (IIT), in 2000. Further, he studied at Harvard Business School (HBS) for a master’s degree in Business Administration. During his IIT, he met co-founders hence started by the four founders out of a residential flat in Bangalore.
Mohit Saxena – Mohit is the Co-Founder at InMobi. Completed bachelor’s degree in Engineering from the Indian Institute of Technology, Roorkee. Earlier worked at AT&T in the telecommunications area. Later managed technology operations at Virgin Mobile, designing and deploying their post-paid billing system. With the potential of technology and passion for innovation, he joined InMobi.
Amit Gupta – Amit Gupta is the co-founder of InMobi. He completed his undergraduate studies at the Indian Institute of Technology Kanpur in Mechanical Engineering in 2000. A serial entrepreneur with Yulu, Infiniti Research, Analytics works, and InMobi.

Abhay Singhal – Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud. Initially, he completed a bachelor’s degree from the Indian Institute of Technology, Kanpur (IIT). Finally, he was recognized as one of India’s most influential and impactful young business leaders by the Economic Times 40-Under-Forty in 2018.

Advertising strategy

InMobi has grown from an SMS-based search engine to an advertising platform. Concurrently, it advertises through simple text-based, video, and native ads, including conventional formats such as interstitial and banner ads. Further, it also provides an SDK for the mobile application to integrate InMobi’s advertising within its app.

launches of InMobi

InMobi, a leading advertising company, launched a new e-commerce platform, Miip, which brings shopping and advertising together, giving push re-marketing. And later, on December 22, 2020, InMobi’s first content platform, Glance, raised $145 million in fresh funding in the latest round led by Google. Explicitly, Glance acquired eCommerce company Shop101 to strengthen its eCommerce layer. Later, Glance and Roposo, a creator of live entertainment commerce.

Awards and acknowledgments

Inspiration

The world’s leading brands reach over 1.3 billion people in over 190 countries. Hence, a multinational company with 16 offices worldwide and based in Bangalore. Therefore, it stands as the First unicorn startup. Furthermore, InMobi has exclusive access to mobile intelligence and technology platforms. Likewise, one system communicates with everyone and runs fast with growing technology.