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Staud | The Eminent Fashion Label from America




Staud is a vintage-inspired clothing and accessories brand for women. It is an innovative and creative fashion label founded by Sarah Staudinger and George Augusto. Staud’s headquarters are located in Los Angeles, California. Like several fashion brands, its founders established it to fill the market gap. Since 2015, Staud has been creating the most classy, elegant, and vintage-inspired designs for women all across the world. 


Staud is a renowned Californian fashion label. It is famous for its handbags and retro ready-to-wear clothing. In 2015, Sarah Staudinger and George Augusto created the brand to produce long-lasting clothing and accessories at an affordable price range. A-list celebrities like Kendall Jenner, Gigi Hadid, Selena Gomez, Katy Perry, Margot Robbie, Alexa Chung, Meghan Markle, and Hailey Bieber have endorsed the brand. 


Sarah Staudinger

On the 28th of January 1989, Sarah Staudinger was born in Los Angeles, California. She comes from a Christian background. Her father, Walter Staudinger Sr., belongs to Europe, whereas her mother, Joanna Staudinger, is a Californian. Sarah’s father worked in the real estate field; in contrast, her mother owned a fashion label. As a child, Sarah grew up around fashion. Her mother had inherited a shoe line from her parents, and her father was inclined to fashion as well. For her studies, she attended The New School in New York. Sarah took fashion courses at the Parsons School of Design to learn about fashion.  

Initial Years in Fashion Industry

While studying at The New School, Sarah got the opportunity to be an intern at Men’s Vogue. In 2011, after completing her studies, she joined Reformation. Reformation is a highly sustainable, gently priced, and eco-friendly brand. The brand gained a cult following within a few years of launching. In Reformation, Sarah worked as a product designer, content creator, and fashion designer. While working with the company, she noticed a gap in the fashion industry. Sarah felt there weren’t trendy enough, timeless, accessible, and affordable clothing lines in the market. As a result, she decided to create Staud. 

George Augusto

George Augusto is a Peruvian director, producer, and artist. He co-founded Staud with Sarah Staudinger in 2015. The duo worked toward making Staud accessible to contemporary women. George initially planned to make Staud an incorporate customization brand. However, he and Sarah soon realized that people need more than customizable clothing. As a result, both worked on designing trendy, sustainable, and retro-inspired clothes and accessories.

Establishment of Staud

In 2015, Sarah and George built a business model for customizable clothing. The duo created a web portal through which people could customize jumpsuits, trousers, dresses, skirts, tops, and more. After the launch, the brand gained attention from several customers that wanted to design their clothes in a different style. The products took two weeks for shipment. The best part about the brand was that the products were also returnable after customization. Moreover, Staud used dead-stock fabrics in creating most of its products. Consequently, people started loving Staud’s innovative and affordable range of clothing and accessories. 


Within three years of launching, the brand started gaining a cult following. From local Californians to A-list celebrities, everyone loved the zero-waste, accessible, and highly sustainable clothing concept of Staud. The brand offered endless customization options to its customers. From chic collections to stand-alone pieces, Staud covered it all. Staud’s distinct point of view and idyllic designs made it extremely popular among young women. By 2019, the brand became a major player in the accessories department. In the same year, the brand debuted its footwear line. The line gained immense popularity because of its affordability, comfort, trendiness, and luxurious designs. 

In 2020, Staud collaborated with one of the most prominent footwear brands of the decade, New Balance. The fashion giants launched a 24-piece collection. The exquisite collection consisted of everything from sneakers to jumpsuits. The sneakers gathered immense popularity by their representation of the ultimate courtside style. From Olivia Wilde to Katie Holmes, everyone loved the innovative yet classic collaboration of New Balance X Staud. Recently, the brand collaborated with German footwear giant Birkenstock. They launched a limited edition line of products that included ready-to-wear apparel pieces, sandals, handbags, and more. The complete collection ranged between $160 to $500.


As of 2022, Staud has a net worth of more than $10 million. Its trendy handbags have taken over the fashion circuit. Staud has become the epitome of new-age yet classic and idiosyncratic clothing and accessories line. It is a multifunctional blend of exquisite and vintage-inspired clothing. Presently, the brand is working toward launching its offline stores. Staud has also launched its highly anticipated fourth collaborative collection with New Balance. Staud clothing and accessories are sold in luxury retailer stores like Selfridges and Net-a-Porter. Since 2017, Staud has been doubling its revenue every year. The brand aims to multiply its income by five times in 2022. For contemporary women, Staud is the ultimate house for luxurious, quintessential, and effervescent fashion.

Also read: Off-White | The Eminent Italian Luxury Label 

Why is Staud popular?

Staud is famous for its affordable, accessible, and sustainable clothing and accessories line. Sarah Staudinger and George Augusto launched the brand in 2015 to fill the market gap. It aims to provide its customers with timeless essentials through their choice customization.

What is the net worth of Staud?

As of 2022, Staud has a net worth of more than $10 million. Through Sarah Staudinger’s unique and innovative designs, Staud has been multiplying its profit since 2017. Forbes has listed Sarah in its 30 under 30 list under the Art & Style category. 

Is Staud a fast-fashion brand?

No, Staud is not a fast-fashion brand. It aims at providing long-lasting pieces of clothing and accessories to its customers. Most of its designs are vintage-inspired. Staud offers its customers a wide range of effervescent, quintessential, and timeless products.

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