Organization
Mivi | One of the first companies to believe in Atmanirbhar Bharat
Published
2 years agoon
By
Prithika Das![Mivi](https://failurebeforesuccess.com/wp-content/uploads/2022/07/174222488_1905222199653684_3798053336870158278_n.jpg)
Mivi is an Indian company that sells electronic accessories and lifestyle. The company was founded and also headquartered in Hyderabad, India. The brand was incorporated in the year 2015.
About the Founders
The brand Mivi was founded by a young couple from Vijaywada. They both met each other at Florida State University, United States. Later both of them married each other. After graduating from Florida State University then they worked in the United States for a few years. Viswanadh worked for a company that exported electronic products from the United States to India. And Midhula worked for Xerox as a software engineer before moving to Raymond Jones. Both of them came back to India in the year 2015 and after coming back launched the brand Mivi in India. The main aim of the brand is to redefine the electronics market in India.
History
The brand was launched in the year 2015 in Hyderabad, India. The company launched by the couple Viswanadh Kandula and Midhula Devabhaktuni. Both of them felt that no electronics brands are accessible to the common man at an affordable rate yet maintain quality. International brands are too expensive so he took advantage of them to capture the Indian market. The brand launched then itself to provide quality products at an affordable range. In the first year, Mivi did a business of about Rs 8 crores. 70% of the sale of MiVi products is through e-commerce platforms like Amazon, Flipkart, Paytm etc. In the year 2021, their business improved a lot and they made a revenue of Rs 2.5 to 3 crores every month.
The brand name is after the founders which are (Mi)dhula and (Vi)swanadh. Although the company launched in 2015, the products made in South Korea and China till 2020. Mivi now there owns a manufacturing unit in India so the mivi products are 100% made in India. According to them, expected that the brand Mivi will exceed $25 billion by the year 2024.
Mivi Collaboration
![](https://failurebeforesuccess.com/wp-content/uploads/2022/07/blog7.jpg)
![](https://failurebeforesuccess.com/wp-content/uploads/2022/07/blog7.jpg)
Mivi is no doubt one of the consumer favourites and one of the main reasons behind it goes to Mivi’s marketing. The brand has collaborated with famous faces of Indian YouTubers. YouTubers like Carry Minati, Flying Beast, Bhuvan Bam, Prajakta Koli, Mumbaiker Nikhil and many more promotees the brand in their videos. These YouTubers also promote MiVi on their channels and social media frequently. The marketing has also added to the success of MiVi as a brand. The brand made Bhuvan Bam the brand ambassador of the brand in the year 2018.
Products Offered
Mivi also targets customers in the 17-35 age group. From college students to working professionals. About 60 per cent of Mivi’s customers are from Tier I cities. MiVi also a brand that sells a variety of different electronic gadgets like cables, chargers, tempered glass, custom and designer cases, power banks, car accessories, earphones, headphones, wireless earphones, speakers etc.
Also Read: Boat Company | The success story of the Indian electronics brand
Is Mivi a Chinese company?
It is not a Chinese company, it is an Indian Company. Initially, there were made in South Korea and China but since 2020 manufacturing of products has been done in India
Who is CEO of Mivi?
Viswanadh Kandula is the CEO of the company
You may like
![50Fin](https://failurebeforesuccess.com/wp-content/uploads/2024/06/50Fin-80x80.png)
![50Fin](https://failurebeforesuccess.com/wp-content/uploads/2024/06/50Fin-80x80.png)
50Fin | Revolutionizing Financial Services with Instant Loans
![Amit Gupta](https://failurebeforesuccess.com/wp-content/uploads/2024/06/GLMPGCQbQAAvyKU-transformed-80x80.jpeg)
![Amit Gupta](https://failurebeforesuccess.com/wp-content/uploads/2024/06/GLMPGCQbQAAvyKU-transformed-80x80.jpeg)
Amit Gupta: The Visionary Entrepreneur Behind Yulu
![](https://failurebeforesuccess.com/wp-content/uploads/2024/04/1-80x80.png)
![](https://failurebeforesuccess.com/wp-content/uploads/2024/04/1-80x80.png)
Azhar Iqubal Co Founder of Inshorts Success Story
![virat kohli](https://failurebeforesuccess.com/wp-content/uploads/2023/11/Virat-Kolhi-80x80.png)
![virat kohli](https://failurebeforesuccess.com/wp-content/uploads/2023/11/Virat-Kolhi-80x80.png)
List of Brands Endorsed by Virat Kohli [Updated] 2015-2023
![Meet Founder of Inshorts App Azhar Iqubal](https://failurebeforesuccess.com/wp-content/uploads/2023/11/Ajay-80x80.png)
![Meet Founder of Inshorts App Azhar Iqubal](https://failurebeforesuccess.com/wp-content/uploads/2023/11/Ajay-80x80.png)
Facebook Page To $500M: : Meet Founder of Inshorts App Azhar Iqubal
![Radhika Gupta](https://failurebeforesuccess.com/wp-content/uploads/2023/11/from-contemplating-suicide-to-one-of-indias-youngest-ceos-success-story-of-radhika-gupta-105035153-80x80.webp)
![Radhika Gupta](https://failurebeforesuccess.com/wp-content/uploads/2023/11/from-contemplating-suicide-to-one-of-indias-youngest-ceos-success-story-of-radhika-gupta-105035153-80x80.webp)
Who is Radhika Gupta? New Shark at Shark Tank India 3
![Himanshu Laul](https://failurebeforesuccess.com/wp-content/uploads/2023/04/Himanshu-Laul-1-80x80.jpeg)
![Himanshu Laul](https://failurebeforesuccess.com/wp-content/uploads/2023/04/Himanshu-Laul-1-80x80.jpeg)
Himanshu Laul: Success Story of an Architect Turned Entrepreneur
![Bernard Arnault Success Story](https://failurebeforesuccess.com/wp-content/uploads/2023/01/2-1-80x80.jpg)
![Bernard Arnault Success Story](https://failurebeforesuccess.com/wp-content/uploads/2023/01/2-1-80x80.jpg)
Bernard Arnault Success Story | CEO of LVMH | Investor
![Andy Jassy](https://failurebeforesuccess.com/wp-content/uploads/2023/01/2-80x80.jpg)
![Andy Jassy](https://failurebeforesuccess.com/wp-content/uploads/2023/01/2-80x80.jpg)
Andy Jassy Success Story – CEO of Amazon | Facts | Life Lessons
![OYO](https://failurebeforesuccess.com/wp-content/uploads/2023/01/oyo-80x80.jpg)
![OYO](https://failurebeforesuccess.com/wp-content/uploads/2023/01/oyo-80x80.jpg)
OYO Success Story | Case Study | Business Model | Facts & More
![](https://failurebeforesuccess.com/wp-content/uploads/2022/01/amangupta-co-founderboat-16024-80x80.jpg)
![](https://failurebeforesuccess.com/wp-content/uploads/2022/01/amangupta-co-founderboat-16024-80x80.jpg)
Aman Gupta | Success story of the co-founder of boAt
![j.k rowling](https://failurebeforesuccess.com/wp-content/uploads/2020/04/2019_06_01_73727_1559403221._large-min-80x80.jpg)
![j.k rowling](https://failurebeforesuccess.com/wp-content/uploads/2020/04/2019_06_01_73727_1559403221._large-min-80x80.jpg)
J.K.Rowling | The Inspirational success story of British Author
![MS Dhoni](https://failurebeforesuccess.com/wp-content/uploads/2020/07/ms-dhoni-80x80.jpg)
![MS Dhoni](https://failurebeforesuccess.com/wp-content/uploads/2020/07/ms-dhoni-80x80.jpg)
MS Dhoni | Success Story of the Most Influential Cricketer
![Falguni Nayar](https://failurebeforesuccess.com/wp-content/uploads/2022/03/falguni-nayar-1-80x80.jpg)
![Falguni Nayar](https://failurebeforesuccess.com/wp-content/uploads/2022/03/falguni-nayar-1-80x80.jpg)
Falguni Nayar | Success story of the founder of Nykaa
![](https://failurebeforesuccess.com/wp-content/uploads/2021/12/382f0840-90dd-11ea-bfee-d62c21-80x80.jpg)
![](https://failurebeforesuccess.com/wp-content/uploads/2021/12/382f0840-90dd-11ea-bfee-d62c21-80x80.jpg)
Ghazal Alagh | Success story of the co-founder of Mamaearth
![Ranjan raj](https://failurebeforesuccess.com/wp-content/uploads/2020/08/maxresdefault-80x80.jpg)
![Ranjan raj](https://failurebeforesuccess.com/wp-content/uploads/2020/08/maxresdefault-80x80.jpg)
Who is Ranjan Raj: From IIT-B to TVF’s Kota Factory
![Rowan Atkinson](https://failurebeforesuccess.com/wp-content/uploads/2022/01/rowan-atkinson-759-80x80.jpg)
![Rowan Atkinson](https://failurebeforesuccess.com/wp-content/uploads/2022/01/rowan-atkinson-759-80x80.jpg)
Success Story of Rowan Atkinson [Mr. Bean]
![robert downey jr](https://failurebeforesuccess.com/wp-content/uploads/2020/04/robert_downey_jr-min-80x80.jpg)
![robert downey jr](https://failurebeforesuccess.com/wp-content/uploads/2020/04/robert_downey_jr-min-80x80.jpg)
Success Story Of Robert Downey Jr.
![Peyush Bansal](https://failurebeforesuccess.com/wp-content/uploads/2021/12/peyush-bansal-shark-tank-india-main-80x80.jpg)
![Peyush Bansal](https://failurebeforesuccess.com/wp-content/uploads/2021/12/peyush-bansal-shark-tank-india-main-80x80.jpg)
Peyush Bansal | Success story of the co-founder of Lenskart & Judge of Shark Tank
![Nick Vujicic](https://failurebeforesuccess.com/wp-content/uploads/2020/04/Nick-Vujicic--80x80.jpg)
![Nick Vujicic](https://failurebeforesuccess.com/wp-content/uploads/2020/04/Nick-Vujicic--80x80.jpg)