Belgian Waffle | One of the most loved dessert chains in India

Belgian Waffle is an Indian Restaurant chain. The restaurant serves freshly made desserts which makes it unique to the entire vicinity. Belgian waffles have more than 300 stores all over the country.

History

Belgian Waffle was founded in the year 2015. Belgian Waffle is owned and operated by Bloombay Enterprises LLP. Shrey Aggarwal and Alisha founded the restaurant chain. The restaurant chain was the brainchild of Shrey Aggarwal who was in Manila, Philippines. He was attracted by waffles as a business concept. Its outlets are present in various formats, starting from an outlet in a mall, a food truck or the various independent or stand-alone outlets. Belgian Waffle became very popular and was the fastest growing chain in India within less than three years.

Way Towards Success

The restaurant chain has been very successful since the very beginning and they have more than 300 stores in over more than 100 in India. Belgian Waffle also has its international presence in Nepal and Dubai. The restaurant chain is very loved and appreciated universally. Belgian Waffle also plans to open more outlets not only nationally but also internationally. The product and brand are universally loved. One of the reasons behind Belgian waffle is its marketing, and top-notch food quality. The restaurant chain serves consistent quality food at an affordable price range. This innovation is what we believe has contributed immensely to the success of the restaurant.

Customer Satisfaction

Belgian Waffle is credited as one of the most loved fast food or dessert chain in India and abroad. Usually, waffles consumed during breakfast outside India but this chain this with innovation and are now one of the comfort food of today’s generation. Most Belgian waffle customers target customers between the age of 16 to 35 years of age. Shrey stated that one of the most important points to focus on is the location. The food which is available at a Belgian waffle varies from 150 to 200 rupees which fall kind of reasonable and attracts teenage and young adults.

Products

Belgian Waffle sells a variety of waffles, pancakes, waffle cakes, mini waffles, and Beverages and they also serve waffles with ice creams. Apart from the restaurant menu they also sell Ready to eat Pancake and waffle premix, waffle crips and spreads on their websites. They deliver the restaurant food through fast food services like Swiggy, Zomato and other food delivery apps. One can also pick up or sit in their outlet and enjoy the food.
They are also working towards improving our product range and bringing freshness to our menu through new product and concept launches which we feel is critical for any food and beverage player.

Funding and Revenue

Belgian waffle initially started with an investment of 15 to 20 lacks and the owners expected monthly revenues of Rs 5-7 lakhs with typical gross profits of Rs 80,000- 1.5 lakhs. The restaurant chain has over 300 outlets in India which excludes the outlets in Nepal and Dubai. The company is a global brand and is moving forward it has a plan to increase the number of outlets and open 500 more outlets in over 150 cities. It has outlets in cities like Pune, Kolkata, Mumbai, Delhi, Bangalore and many more cities. They also want to expand aggressively in Tier II and III markets by adding 10-12 outlets every month.