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Dukaan | The success story of this Indian app



Dukaan is an Indian app that allows retailers and merchants to create their own online stores and sell things online. The app was started in 2020 by Suumit Shah and Subhash Choudhary. Shah is also the CEO of the company. The app is currently present in more than 2200 cities all across the country. Due to the COVID-19 lockdown, many shopkeepers were forced to shut their businesses. Mainly, small retailers faced a huge blow. To solve this problem, Shah and Choudhary founded Dukaan. Within 48 hours, the duo created the app and changed many lives forever. Here’s Dukaan’s inspiring success story.

About the founders

Subhash Choudhary and Suumit Shah

Suumit Shah

Suumit Shah is one of the founders and the CEO of Dukaan. As a young boy, he used to work at his uncle’s shop in Satara, Maharashtra. After finishing his schooling, Shah went to study engineering in Sangli. He learned web development from his roommate in college. In addition, Shah also took up several marketing courses online. During the lockdown, he got the brilliant idea of starting an online marketplace where small retailers could sell things. Hence, Dukaan was born.

Subhash Choudhary

Subhash Choudhary is the co-founder and the CTO of Dukaan. Like Summit, Subhash also took up several online courses to learn coding and marketing. In 2014, Choudhary and Shah co-founded Risemetric, a marketing services company. Later, the duo also founded Rankz, which provides marketing tools and more. Finally, in the May of 2020, they launched Dukaan and have been very successful ever since.

The story of Dukaan

During the lockdown, Suumit Shah received a text from the Jockey store which said, “We now start accepting orders on WhatsApp.” This gave him an idea. He decided to create an online marketplace where small retailers and merchants can sell their products without any hassle. Initially, it seemed like a long shot. But, Shah thought about the millions of shopkeepers he can help by creating an easy-to-use platform. He called up his friend Subhash and the duo created an Android app in 48 hours.

In May 2020, they officially launched the Dukaan app. In just 20 days after the launch, more than 150000 stores were created across 400 cities all across the country. This easy-to-use and affordable platform helped several small shopkeepers to keep their businesses up and float. Within 30 seconds, a user can create their own store on the app. Today, over 5 million dukaans reach their customers. Dukaan’s success story is very inspiring. 

With a launch of 6 months, it has shown advanced growth and witnessed 4.3 million downloads. As customers suggested and choosing an online payment is featured which increased placing their orders.

Dukaan’s success story

Suumit’s and Subhash’s passion to help others is very inspiring. Within 48 hours, they created an app to help millions of people all around the country. Hard work is the key to success. It teaches us determination, perseverance, and passion. We should always believe in ourselves and our dreams. In addition, we should also learn from mistakes and try to improve ourselves and our skills. It has only been two years since the launch of the Dukaan app, and it has already transformed the digital space in India. 

Also read: Changpeng Zhao (CZ) | The success story of the founder of Binance

Who are the founders of Dukaan?

Suumit Shah and Subhash Choudhary.

How Dukaan is useful?

Having a business that is away from profit and reaches, Dukaan helps in starting, growing, marketing, and managing their businesses over the internet.

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